Part of the large crowd who took the opportunity to sample Hereford Prime Beef at Rumbles

The Hereford display was thronged with visitors
over three days of the event

Larry Goodman AIBP discusses strategy on Hereford Prime with Don O'Brien General Manager AIBP Nenagh and Lester Roe Chairman Hereford Prime and Michael Cleary Director & Procurement Hereford Prime

Larry Goodman praises the prime Hereford beef on the hoof

Ken Matthews & Larry Goodman AIBP, Lester Roe & Joe Maher Hereford Prime with Don O'Brien AIBP

Lester Roe & Don O'Brien are interviewed for TV by celebrity chef Richard Corrigan who praises the product and the initiative behind Hereford Prime

Part of the large crowd on day 2 of the event

Hereford Society Chairman Willie Branagan, Shirley Busteed Farmer's Journal, Lester Roe Hereford Prime and Society President Coote Geelan discuss the very successful Journal competition which featured a prime Hereford cross heifer as top prize

Lester Roe breeder and Society Chairman Willie Branagan present Jodie McKeever, Swinford with her prize Hereford cross heifer following her success in the Farmers Journal Heifer competition

Willie Branagan, Martin Murphy Society Vice Chairman, Paul Matthews AIBP, Michael Cleary, Munster rugby star John Hayes, Lester Roe and Colm Dore Manager AIBP Rathkeale

Bulls on display at the NPC

Society President Coote Geelan with the aid of Vice Chairman Martin Murphy draws the winning ticket in the IHBS draw in aid of Crumlin Children's Hospital. Winner Ms Peggy Ferris, Clonmel